A cultural branding concept

Inspired by Nuo Opera, a ritual performance from Guizhou, China, this project reinterprets Nuo masks as a bold modern visual identity centered on protection, justice, and blessing, designed to bring intangible cultural heritage to a younger audience.

A cultural branding concept

Inspired by The Red Sun and Swing Jazz, this project turns the tomato can into a symbolic surface, using typography and composition to explore warmth and rhythm beyond commercial branding.

PACKAGING + CONCEPT